BUILT ON LIFESTYLE. BACKED BY RESULTS.
Who We Are
JRC exists to help men step up—in the gym, in their mindset, and in life.
As a coach I’ve earned my stripes in every realm. Coaching on gym floors, photoshoot preps, gaining phases, Hyrox, and running ultras.
Everything built into JRC is grounded in experience, structure, and a no-BS standard that helps men finally follow through.
This isn’t generic fitness coaching. It’s a system built for men ready to raise the bar.
Our ethos
Real change starts with personal standards.
We coach men to lead themselves in training, in mindset, and in life.
This isn’t just about building muscle or chasing numbers.
It’s about building the discipline, confidence, and self-respect that bleed into every area of life, relationships, career, and character.
We don’t do fluff.
We don’t sugarcoat the process.
We don’t babysit.
We hold men to a higher standard because we know they’re capable of more. We back that belief with structure, accountability, and relentless support.
Our results are the product of consistent action, aligned habits, and high-performance systems.
Built on Lifestyle. Backed by Results.
BOOK YOUR FREE consultation CALL
Not sure where to start?
Book a free call—we’ll figure out exactly where you're at, map out a plan that makes sense for your goals, and show you how we do things.
No pressure. Just clarity.
Most people leave the call already feeling 10 steps ahead, you’ll wonder why you didn’t book it sooner.
Real Men.
Real Results.
“I knew I needed to change. He laid out the blueprint for me and changed my outlook on healthy eating and fitness.
The weight I have lost (15KG) is insane.”
- Sully
“The physique we’ve built is incredible—the best I’ve ever felt. My mindset has completely changed; it has become a lifestyle, and it has put confidence in me.”
- Dylan
“THE MOST RIPPED I HAVE EVER BEEN. COMPLETED A HALF MARATHON, GOT A SCHOLARSHIP AWARD, GRADUATED COLLEGE. it has had such a knock-on impact on my life.”
- Oisin
